Lifestyle, Outdoor, Action Sports,

Services

Innovation specialist and product designer, delivering excellence in building purposeful, durable, high-quality products; gaining customer loyalty and trust; and cultivating business for optimized growth. Highly adaptable, collaborative, effective communicator, leveraging consistent, empathetic leadership to motivate teams and accomplish positive results under high pressure and challenging circumstances. Through determination and ingenuity, discovering elegant solutions for complex problems, identifying blind spots and areas of opportunity, making connections, and embracing ambiguity.
Process:
Utilizing expertise in purpose driven, user centered design, a combination of research, data analysis, focus groups, connecting dots, reveal opportunities to implement actionable design enhancements for physical & digital products.
Collaborate with cross functional teams to create concepts through brainstorming, begin with understanding a user’s goals, desires, & frustrations.
Ideate by use of story boards, sketches, wireframes, low fidelity prototypes, bringing teams vision to life.
Validate concepts through user testing to identify the product’s pain points.
Through interviews, contextual inquiries, ethnographic studies, competitive analysis, rigorous user testing, collected data drives the creation of products that are ultimately more useful, efficient & intuitive.
Hard Skills:
UX & UI Design
Research
Effective Communication
Analytical Thinking
Mind mapping
Persona Development
Sketching, storyboarding
Creating wireframes
Graphic Design
High Fidelity & Low Fidelity Prototypes
Soft Skills: Empathetic, Effective Communicator, Collaborative, Dedicated
Software:
Figma, XD, Adobe Photoshop, Abobe Illustrator, In Design, CLO 3D, Excel, Microsoft Word
Open to freelance projects outside of the Golf Industry.
Mentorship Program Organizer (developed talent; helped employees grow career / leadership skills), VF Corporation, 2021
Camber Outdoor Mentor 2020-2014